How to Reduce Tracking Across Websites and Applications

June 24, 2021 2 min read

How to Reduce Tracking Across Websites and Applications

Whether you realize it or not, the internet collects a lot of your personal information. The majority of websites and apps track you to learn about your habits and preferences to send you advertisements that are applicable to you. This may not be a trade-off you're willing to accept if you value your privacy.

For a snapshot into this, The New York Times released a report demonstrating how easy it is to identify and locate people using anonymized data collected by apps and websites on our phones regularly.

Facebook, Apple, Microsoft, Amazon, Google, and a slew of other companies rely on mobile advertising to make money, and they need this data to power their data-mining machinery.

If you're reading this and think you'd like to reduce tracking across websites and applications.

#1 Limit ads tracking

Fight the advertising directly. When websites ask to use your location check no, and use the latest iOS and Android updates to limit your applications from tracking you.

These tools will not wholly prevent firms from tracking your phone activity, nor will they minimize the number of advertisements you view. But they will allow you to reset your advertising ID and unlink any targeted advertising profiles linked with your device.

#2 Use a private browser

There are a number of private browsing options that allow the user to limit their known activity on the web. Make sure to do your research on that the browser is actually advertising - see latest google "incognito mode" issue.

#3 Use a VPN

This allows you to browse the web completely securely by masking the location of your IP address.

#4 Tweak your location setting

You can disable tracking on iOS and Android, but the process isn't easy; the option is tucked away under privacy settings. The default setting is to record your daily activities. It's called "Frequent Locations," and it keeps track of where you've been and how long you've been there. 

It can even tell where you live and work depending on how long you've been there and how many times you've visited. Turn off the function if you find it unsettling.

#5 Control permission on applications

Always check the permissions that apps will demand on their Google Play or Apple App Store app page before installing them. When you install an app on an Android phone, it will also show you a list of permission requests. When you use an iOS app that requires special access to your device, you'll usually get a permission access pop-up.

Apps may occasionally request more information from users. This information can then transferred to firms for advertising purposes.

Brandon Lasko
Brandon Lasko

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