Smart Hotels: Trend of the future or a privacy nightmare?

March 28, 2018 2 min read

Smart Hotels: Trend of the future or a privacy nightmare?

Hotel corporations like Hilton and Marriott have been working on a whole new technology that will disrupt the customer experience at hotels as we know it. “Smart Hotels” are becoming popular places to stay at because of the appeal to customize the room exactly to your liking from temperature to control of the TV, these hotel rooms can do it all. Hotels are now can really make your stay feel like a home away from home.

Hilton has just recently announced their newest type of smart hotel room: The Connected Room. The Connected Roomgives the hotel guests the option to completely customize their stay through their app. Through the app, guests will be able to control the temperature, lights, TV, and more. You can even open your room up with your smart phone! Guests will also be able to upload their own pictures or artwork to the room’s digital frames and connect their social medias to the in-room TV. All of these settings are saved to your account. Guests can update their personal profiles on the app to get weather updates, add work outs to their schedule, and request wake up calls. When you return to the Hilton, the settings will be set to your liking from the previous stay. The whole idea of this type of customer experience is to offer personal customization. The more customization and interaction with the app, the better the app can predict what you want or need. This is completely disrupting and changing the hotel industry and overall customer experience.

While this technology is extremely innovative and helping the overall customer experience, it also comes with a price.

These new smart rooms can be a privacy nightmare. Think about it.

This hotel corporation now has access to your location, voice commands, and other relevant data. The hotel now has the ability to track where you ate, what you did, and the different places you stopped in at. And if you order anything inside the hotel, they will have the ability to know what specific dish you order, specific drinks, and all other purchases. Linking your phone to a smart hotel, gives them access to not only phone data, voice command, and GPS tracking, but also your photo stream and other private data.

Another issue with smart hotels is that you are connected through Bluetooth. Hackers within a 15 feet radius can intercept the key and have the capabilities to then rack up a bill on your account or even gain access to your hotel room. Hotels that are now converting into smart hotels are newer to the type of intensified cyber security needed to protect guests’ plethora of data and information.

We are definitely interested to see how smart hotels will be integrated into the industry. Give this industry some time and I know they will be able to work out the kinks to achieve a balance in technology to help improve the user’s experience but also without infringing on their privacy.

 

To read "How To Block GPS Tracking On Your Smart Phone", click here.

To read "The Best Carry-On Backpack", click here.

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Enterprise, Government, UC Law Enforcement, LVSO, Armed Forces

Amanda Fitzjerrells
Amanda Fitzjerrells


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