Brand Manager

Mission

The SLNT Brand Manager will champion the brand into the consumers eyes and shape our outward image. Through implementing creative marketing campaigns across all go-to-market channels, they will curate a holistic brand story of who we are, what we stand for, and how we can help people.

They are the heart beat of the company, driving our vision and mission through creative and clever strategies by capturing consumers attention, educating them on our why, and delivering compelling content that grows and maintains the SLNT customer base.

Outcomes

Marketing

Support marketing to "relaunch" current products in new ways, plan out deliverables, and schedule current and future product launches. The goal is to learn what works and never go stale.

  • Create, manage and implement our 12 month Go-to-Market strategy
  • Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, influencers, fan conventions, and other marketing vehicles.
  • Work closely with Aaron, Brandon and Byron on crafting bi-monthly DTC marketing campaigns
  • Work alongside Brandon for Klaviyo optimization and implementation of new segments based off of metrics in glew, shopify, and social channels

Social Media Management

With a focus on growth and engagement, plan out our strategy on all things social. Audit and set a baseline with forecasting on where we can be by end of year with the increases organic interaction, reach, followers, and engagement on all channels.

  • Facebook: increase shares to reach audiences outside of direct follower network. Build a community and set up a plan for growth on fb specifically. 
  • Instagram: Increase followers by 100%, get account verified and execute ideas within social audit
  • Tiktok: Create content ideas and execute videos that we can use as ads, organic and on reels
  • Twitter: Bring customers to our company/product. Breaking down the "wall" between company and consumer. Create conversations that provoke interaction. Increase follower count by 100% in the next 12 months and interactions by 100% in the next 6 months.
  • Pinterest: Scrub and create a board that educates people and promotes our products in the travel and Privacy, security, and health space
  • Youtube: Create defining content that brings people to our channel for privacy, security, and health reasons. Grow subscribers by 100%
  • Others: Stay apart of relevant conversations on Reddit, Quora. Hire and manage contractor to help support in commenting campaigns, research, etc via upwork.
  • Ambassadors/Influencers: Identify a network of dedicated supporters and influencers that champion the brand

Sales Channel Support

Curate our outbound content and voice strategically for the variety of specific channels we have. The goal is to segment our market channels to match sales channels in order to provide the most on brand experience whether it is dtc, b2b or military direct.

View this through the lens of dtc, b2b vendors, b2b promotional, regional distributors, retail, government and military direct, any channel that's not owned by slnt.

Advertising support

Work in conjunction with Ads manager Ryan Walsh on social and search to deliver best content to ad performance. Understand the metrics and kpi's of what works, study and deliver a comprehensive monthly report along side of Ads manager speaking to all aspects of content, assets, creative, copywrite, etc.

Product support

Support current and new product launches by reviewing and assisting in packaging, messaging and campaigns around launches. Create stories that show the depth of what we are creating with an "about you" approach that makes the customer the hero and SLNT the guide.

Plan out NPI launches (New Product Introductions) and strategic current product refresh campaigns

Utilizes category and consumer insights from social channels to identify growth opportunities and drive innovation in product development

Content, shot lists, photo/video shoots

Set up a calendar for needed content shoots

Create the concept, find the talent and make it happen within a budget.

Utilize your own shooting skills to create ugc and professional assets in house - this is an opportunity to have fun and be creative in how we market SLNT.

Website and New initiatives

Storytelling by interviewing the team and creating highlight bios: Aaron, Brandon, Byron

Interview potential ambassadors or just users of our products: 5 questions With

Building out a larger community via blog split between Community and News

Devise a plan for SLNT and how we will keep being thought leaders around privacy, security, health

Competencies

Strong organizational and time management skills with the ability to set priorities, multi-task, and meet deadlines and plan out what success looks like for SLNT.

Strong writing skills and ability to take technical details that surround SLNT and put into marketing laymen's terms, icons, graphics and materials that keep SLNT and it's products 100% clear on what, who and why they exist. Goal of getting a place where less is more.

Creative thinker who has their ear to the ground with what is happening in the world and how relevant new, trends, and events can play into SLNT

Ability to think outside the box through implementing something new for SLNT. When everyone else zigs let's zag and find what non conventional approach works for us.

Maintain Clear Communication between the different departments and how their different needs work together.

A quick learner who is able to problem solve and work towards a solution with an understanding of the first principle problem being solved for.

An analytical thinker who uses data to align and drive the business towards its goals and overall strategies.

Team-oriented with amazing communication skills, a positive attitude, and consistent energy.

Excellent time management and follow-up skills.

You can handle difficult situations with grace while under pressure.

Ability to be flexible in a start-up minded company where team has to wear different hats.

Benefits

  • Wages, full time position

About Us

SLNT INC is a growing company that offers a premier product for an emerging market. We are small but strong team that will put in the extra work when necessary and expects this from any new hire.

How to Apply

*Contact careers@slnt.com w/ cover letter and resume