Social Media Strategist - Contract

Mission

This isn’t about boosting vanity metrics. This is about building a battle-ready content strategy that actually moves the needle. Increase organic engagement by 10% blended across our 6 platforms, by executing a platform-native strategy that turns attention into action and followers into loyalists. This strategist will audit, architect, and activate a plan that amplifies our brand voice and engages our community.

Expected Outcomes 

• Ruthless content audit with clear keep/kill recommendations, plus a rebuilt calendar that focuses on strategy, not just filling the schedule.
• Repeatable content system: one piece becomes ten. Every post is uniquely tailored to the platform, but shares core messaging.
• Intentional and data-driven content that works towards long-term brand building goals and is influenced by historical behaviors.
• Strategic blueprint for the team to follow once the engagement ends: tools, templates, schedules, and a platform playbook.
• 10% increase in organic engagement, tracked by shares, comments, saves, and replies—not just “likes.”
• Unrivaled creativity, that produces thumb-stopping content without relying on click bait titles or shock value. Engagement without alignment is vanity.
• Optimize in platform tools that increase visibility, alt text, trial reels, utilize all tech and hacks that each platform has to offer.

Responsibilities

• Audit our ecosystem: content, cadence, voice, platform fit, and competitive whitespace. Kill the fluff. Keep the fire.
• Engineer the strategy: who’s it for, why it matters, when to post it, and what we want the audience to do.
• Build the content map: storytelling on Instagram, POVs on TikTok, threads on X, and punchy thought leadership on LinkedIn.
• Stretch one idea across platforms: platform-specific templates that allow one message to be shown across all channels.
• Establish KPIs: delivered in biweekly reports that actually mean something.
• Document everything: systems, workflows, templates, all handed off in a clean, ready-to-run playbook.

Qualifications

• 5+ years in social media strategy—not scheduling, not “content creation,” but actual strategy with real outcomes.
• Proven track record of growing organic engagement and turning content into revenue, not just reach.
• Cross-platform fluency: knows the native language of each platform and how to game the algorithm without being its puppet.
• Strategic ruthlessness: knows what won’t work and has the backbone to say it.
• Data-driven, culture-savvy, and allergic to fluff.
• Experience with CPG lifestyle brands that market to people actually living their lives, not just scrolling them.

Contact info@slnt.com w/ cover letter and resume